London
10 Best Gift Shops in London
London gift shops vary from broad British souvenir collections to focused character, royal and landmark ranges. This guide helps you narrow the choice by the kind of gift you want, the occasion and the shopping experience described for each business.
How we rank this list
We kept the gift shops in London with a strong reputation among their customers and put the most dedicated ones first, also looking at how each presents its work on its own website.
A few businesses pay to stand out, always after passing our editorial review and with a label that says so.
All listings
10 Gift Shops in London Compared
GB Gifts and Souvenirs
GB Gifts and Souvenirs sells London-themed gifts, magnets, keychains and memorabilia, alongside official Arsenal merchandise such as an Emirates Stadium street sign. The shop is organised for easy browsing and suits tourists looking for affordable keepsakes or gifts for family and friends. Staff can also help shoppers choose between the available items.
Strengths: The selection combines classic London gifts with official Arsenal merchandise
Tourists looking for London keepsakes and giftsArsenal supporters seeking official merchandiseShoppers wanting affordable magnets, keychains and memorabilia76 Aldgate High St, London EC3N 1BD, United KingdomLittle Britannia
Little Britannia is a central London gift shop offering British souvenirs and keepsakes, with delivery and on-site shopping available. Its range includes London souvenirs, Royal Family memorabilia, tea sets, soft toys and other British-themed gifts. The shop suits visitors around Piccadilly Circus and Leicester Square who want a well-organised selection that goes beyond standard tourist items.
Strengths: A broad selection of British-themed gifts and soft toys
British gifts and London souvenirsRoyal Family memorabilia and tea setsVisitors shopping near Piccadilly Circus or Leicester Square5-6 Coventry St, London W1D 6BW, United KingdomGift Centre London
Gift Centre London is a gift shop offering in-store shopping, on-site services and quick visits. It suits shoppers looking for a broad mix of everyday items, with supported examples ranging from bike repair tools to electronic vapes. Staff are described as helpful when locating products and assisting customers around the shop.
Strengths: Carries a wide variety of products beyond traditional gifts
Shoppers looking for varied everyday items in one placePeople wanting help finding a particular productCustomers making a quick in-store visit335 Kilburn High Rd, London NW6 7QB, United KingdomGreat British Collections Ltd
Great British Collections Ltd is a London gift shop offering souvenirs, suitcases and delivery, with on-site services for a quick visit. It suits visitors looking for fun British-themed merchandise, including Paddington Bear items, or practical luggage. The shop is distinguished by its varied souvenir selection and helpful, personable staff who also assist with local recommendations.
Strengths: Carries Paddington Bear merchandise alongside varied souvenirs
Visitors looking for British souvenirsTravellers needing a suitcase or a quick gift purchase155 Praed St, Tyburnia, London W2 1RL, United KingdomThe Moomin Shop London
The Moomin Shop London is a small, upstairs gift shop in Covent Garden dedicated to Moomin-themed merchandise. It suits lifelong fans, casual browsers and visitors looking for distinctive souvenirs, with plushies, clothes, bags, mugs, stationery, books and character gifts. Storybook murals and themed decorations extend the experience from the narrow staircase into the shop.
Strengths: Finnish-imported plushies and Arabia mugs
Moomin fans seeking character merchandiseVisitors looking for unusual Covent Garden souvenirs43, The Moomin Shop London, Covent Garden Market, London WC2E 8RF, United KingdomTower Bridge
Tower Bridge combines a Tower Bridge souvenir shop with access to the Engine Rooms experience. The shop sells magnets, artwork, key rings, coasters, postcards, clothing, jewellery, bags, tea towels, bookmarks, cups and notebooks. It suits visitors wanting a substantial landmark-themed gift range alongside a Tower Bridge visit.
Strengths: The shop offers an extensive range of landmark-themed gifts
Visitors looking for Tower Bridge souvenirsShoppers choosing from varied gift categoriesTourists combining shopping with the Engine Rooms experienceTower Bridge Rd, London SE1 2UP, United KingdomHouses of Parliament Shop
Houses of Parliament Shop sells official UK Parliament and Big Ben gifts, books, souvenirs and debate transcripts. It suits visitors and readers looking for politically themed keepsakes, stationery or limited Parliament-related items, with a selection that includes books, pens, mugs and other gifts.
Strengths: Official UK Parliament merchandise
Visitors seeking official Parliament or Big Ben souvenirsReaders and stationery shoppers interested in political themes12 Bridge St, London SW1A 2JX, United KingdomTower of London Shop
Tower of London Shop is a gift shop for visitors seeking souvenirs, gifts and heritage-inspired keepsakes connected to the Tower’s history. Its range includes mugs, jewellery, magnets, clothing, key chains and other collectible items, with varied products and prices. The shop’s organised layout and welcoming atmosphere make browsing part of the wider landmark visit.
Strengths: Heritage-inspired products linked to the Tower
Visitors seeking Tower-related keepsakesShopping for gifts across a range of pricesChoosing souvenirs, clothing or collectible items5BT, Tower of London Shop, Tower Place West, 50 Lower Thames St, London EC3R 6DT, United KingdomWestminster Abbey Shop
The Westminster Abbey Shop sells souvenirs and gifts inspired by Westminster Abbey, London, the UK and the monarchy. Its range includes religious items such as silver cross necklaces and rosary beads, as well as Christmas decorations and other keepsakes. The shop is open to Abbey visitors and the wider public, and also sells international stamps for postcards.
Strengths: A broad collection tied specifically to Westminster Abbey and its heritage
Visitors seeking Abbey, royal, religious or London souvenirsGift buyers looking for heritage-themed keepsakes20 Dean's Yard, London SW1P 3JS, United KingdomBuckingham Palace Shop
Buckingham Palace Shop sells royal memorabilia and gifts, including jewellery, homeware, bags, fine chinaware, books, accessories and food-hall products. It suits visitors looking for official Buckingham Palace and Royal Family merchandise, with knowledgeable staff able to explain the history and meaning behind selected items.
Strengths: A broad collection ranging from plush toys to fine chinaware
Royal souvenirs and distinctive gifts7 Buckingham Palace Rd, London SW1W 0PP, United Kingdom
Each map number points to a business in the list.
For businesses
Do you run a business?
What these gift shops can help you find
- British souvenirs and London keepsakesLittle Britannia offers London souvenirs, British-themed gifts, tea sets, soft toys and Royal Family memorabilia for visitors seeking a varied central selection.
- Character-led giftsThe Moomin Shop London focuses on plushies, clothing, bags, mugs, stationery, books and other Moomin merchandise in a themed Covent Garden setting.
- Royal and heritage merchandiseBuckingham Palace Shop, Westminster Abbey Shop and Tower of London Shop suit buyers looking for royal, religious or heritage-connected gifts.
- Landmark collectionsTower Bridge - Engine Rooms and Official Gift Shop provides an extensive range of Tower Bridge-themed items, from postcards and notebooks to jewellery and clothing.
- Practical travel purchasesGreat British Collections Ltd combines British souvenirs with suitcases, while other listed shops offer quick browsing for gifts and keepsakes.
- Special-interest souvenirsHouses of Parliament Shop adds official Parliament and Big Ben gifts, books, stationery and debate transcripts; GB Gifts and Souvenirs - Aldgate also carries official Arsenal merchandise.
How to choose a London gift shop
- Start with the recipientChoose a broad British range for mixed gift lists, or a focused shop such as Moomin, Buckingham Palace, Tower Bridge or Parliament for a recognisable interest.
- Match the shop to your dayLandmark shops work naturally alongside visits to the Tower, Tower Bridge, Westminster Abbey or Buckingham Palace, while central options suit sightseeing around Piccadilly Circus, Leicester Square or Covent Garden.
- Check the scale of the purchaseFor a small keepsake, look at magnets, keychains, postcards or stationery. For a more substantial present, compare jewellery, chinaware, homeware, clothing or bags.
- Allow for browsing conditionsThe supplied notes mention that some shops are small or can become busy. If you need a quick purchase, prioritise the descriptions that emphasise organised browsing or on-site shopping.
Questions people often ask
Which London gift shop is best for classic British souvenirs?
Little Britannia is a strong fit for British souvenirs, London keepsakes, tea sets, soft toys and Royal Family memorabilia.
Where can I find Moomin gifts in London?
The Moomin Shop London is dedicated to Moomin merchandise, including plushies, clothing, mugs, stationery, books and bags.
Which shops focus on landmark gifts?
Tower Bridge - Engine Rooms and Official Gift Shop, Tower of London Shop, Westminster Abbey Shop and Houses of Parliament Shop each centre their ranges on a named London landmark or institution.
Are there London gift shops with practical items as well as souvenirs?
Great British Collections Ltd combines souvenirs with suitcases, while Gift Centre London offers a broad mix of everyday items and can help shoppers locate products.
